Stephanie McMahon Responds To ‘Be a STAR’ Criticism

Ryan Clark August 29, 2013 2

Stephanie McMahon Responds To ‘Be a STAR’ Criticism


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Since 2011, WWE has been heavily promoting the anti-bullying campaign ‘Be a STAR,’ with carries a mission to “ensure a positive and equitable social environment for everyone regardless of age, race, religion or sexual orientation through grassroots efforts beginning with education and awareness.” The program, however, has drawn great criticism as many of the sports-entertainment organization’s on-air scenes and storylines tend to counter the goals of the campaign, such as Ryback’s bullying persona and numerous instances of Jim Ross being ridiculed. Stephanie McMahon, Executive Vice President, Creative, addressed criticism of the campaign in a Twitter message on Wednesday.

A fan asked McMahon, “What do u say to those fans who say @WWE is going against their own Anti-Bullying campaign w/ showing HHH & Ryback bullying?” In response, she said the bullying that occurs on WWE programming should be strictly viewed as entertainment.

“No diff than bullying in a movie,” wrote McMahon. “WWE is Entertainment @beaSTARalliance is real.”

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  1. Creature_of_the_Night August 29, 2013 at 5:58 pm - Reply

    WWF/E has done PLENTY of real life bullying to past employees through the years.

    And that’s fact.

    Forcing a guy who expressed he didn’t want to, to go into the rafters, for instance.

  2. anonymous January 7, 2014 at 6:11 pm - Reply

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