Update: WWE Removing ‘Attitude Era’ Videos & More

Ryan Clark September 15, 2012 8

Update: WWE Removing ‘Attitude Era’ Videos & More



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- PHOTO: Sheamus Drinking A Huge Beer!
- PHOTOS: JBL & His Wife At The Zoo!
- PHOTO: CM Punk & Eve Torres At Gracie Camp!

As noted earlier here on the website, WWE announced late Thursday that it was removing “dated and edgier” footage from its official website and media platforms, a day after co-founder Linda McMahon’s political opponent used clips in an attack ad.

“To better reflect our current family-friendly brand of entertainment, WWE is removing some dated and edgier footage from digital platforms,” said Brian Flinn, WWE’s Senior Vice President, Marketing and Communications, in a statement. “Some of this footage has been misused in political environments without any context or explanation as to when it was produced. This damages the corporate reputation of our company. WWE is well within its rights to protect its intellectual property for fair use.”

Flinn said the footage removal is not related to an ad released Wednesday by Rep. Chris Murphy, a Connecticut Democrat running for Senate against McMahon, which featured WWE footage while slamming her for allegedly off-shoring profits to avoid taxes and failing to provide health coverage for their performers. Rather, it is part of a re-branding effort.

While WWE held a PG-14 rating for much of the late 1990s and early 2000s when she was running the organization with her husband, Vince McMahon, its current content is rated PG or G.

Despite all of this, WWE has been extensively promoting the WWE 13 video game, which is all about the Attitude Era.

More details on the story are available at Courtant Blogs and Politico.


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  • Robert Smith

    You got to be kidding! Gees, I’ll be so freaking glad when this election crap is over with!! Its getting harder and harder to watch the WWE product!

  • Tri

    I can’t wait till Linda loses again so WWE can stop pussyfooting around

    • Shawn

      I’m with you, but she’ll run for schoolboard or something.

  • Mitchallica

    Boycott

  • Rob

    This is so stupid. Stop running for senate Linda! You’re ruining WWE programming for the millions of fans. You’re product isn’t as great as it once was because it’s been toned down too much.

    • DTruth316

      they are bringing in more with this approach.
      You’ll make more money from a Dad who brings his whole family rather than a Dad who goes with his 3 coworkers. If those 3 coworkers also go with their families.

      last i checked,the majority of WWE programming was aimed at kids outside of about 5 years during the attitude era.

  • Mark Newbold

    Beyond frustrating, that Linda’s political ambitions are driving away fans because they feel the need to pigeonhole themselves in a PG setting. And yet they trumpet the Undertakers, Rocks, Austins, HHH’s who all came through and defined the Attitude Era. So two-faced it’s laughable.

  • DTruth316

    umm…did they miss the part where they have a whole video game coming out dedicated to this Era? and that its rated T for Teens?

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