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Partial Source: The Wrestling Observer
UPDATE: The reason WWE waited to make the official announcement regarding the signing of Kevin Steen until August 12th was because they wanted it to coincide with the launch of the WWE Network in Canada, where Steen is from.
As noted previously, WWE is acknowledging the fact that the Steen signing is a major addition to their roster. Apparently, WWE informed Dean Ambrose to no longer use the running cannonball into the corner move anymore, as they want it to be a fresh move for when Steen makes his debut on the main WWE roster.
ORIGINAL: According to sources, WWE is well aware of the fact that Kevin Steen has the potential to do big things in the company. There was some initial concern by some about how Steen might be treated after word broke that he had signed, but the company realizes his potential and knows what they have with him. Of course, it all depends on how Vince McMahon feels about him once he’s called up. Triple H is high on him.
Also, Steen has reportedly already been told to cut back a few pounds..